Thornico Karma Cases
In an effort to meet some of the world’s most pressing societal and environmental challenges, THORNICO builds on its core competencies by leveraging on the business and industry knowledge of its many companies.
This has given rise to a number of successful Company Karma Projects; some have grown into wide-scale initiatives through years of dedication, while others are still taking form as they develop. Common for them all is that they have become great inspirational sources for THORNICO at large, its employees and the business environment.
Still struggling with the aftermaths of the civil war and ebola, Sierra Leone, the home of blood diamonds, is considered one of the poorest countries in the world. Throughout these tragic and dark years, the Sierra Leonean people have had one source of light – football, and their passion for the sport has helped them unite once again.
Play31 uses the unifying power of football to bring together people and communities who have been torn apart by armed conflict. By facilitating community tournaments and workshops focusing on human rights and conflict resolution, they contribute to the creation of local societies where children can fulfill their right to play football
In order to increase the engagement to football in Sierra Leone, hummel embarked on a collaboration with the Danish NGO, FANT (Football for A New Tomorrow), founded by professional football player and coach Erik Rasmussen and Cecilie Hauerberg. FANT was founded in 2012 in connection with the start of the humanitarian project “Football for Unity”, which FANT operates in collaboration with hummel and DGI
Karma Kits to Sierra Leone
In connection to the European Men’s Handball Championship in Serbia in January 2012, hummel developed a unique ‘Rebel Karma’ shoe, which was worn for the first time by many of the players. In their fight for the Championship trophy, the players not only scored goals for their respective countries, they also scored goals to collect karma points in order to help those in need. Every time a player wearing the hummel shoes scored a goal, hummel donated a ‘Karma Kit’ to Sierra Leone.
For hummel the corporate value of Danishness is very important, which is why the company also engages in a large number of initiatives in Denmark. One of these projects is hummel’s collaboration with the Danish music festival, Roskilde Festival. In benefit of different projects, hummel and Roskilde Festival have launched a long-term innovative and value-creating collaboration called Orange Karma as a movement to ”Change the World through Sport and Music”.
One of the big challenges ahead for the planet is over-population. It took us 10.000 generations to reach the current world population of nearly 7 billion, yet it will only take one generation to reach the 9 billion mark. In addition,more than half of the world population is living in cities. As a result of this, urbanization has become synonymous with increasing CO2 emissions and polluted air, and the need for taking care of our environment is more pressing than ever. In West-Star Management, we have embarked on doing exactly this, and through our business within real estate we are now “going green” – not only as a figure of speech.
West-Star Group has already taken great steps towards a healthier urban environment by transforming the THORNICO Building into the green lung it has become today. Besides these green initiatives, the building’s green rooftops have been accompanied by thousands of buzzing bees, who are accommodated in three separate beehives.