In order to have a true feeling and contact with the people in Sierra Leone, hummel has established a partnership with the NGO Play 31. Play 31 was founded in New York in 2008, and the organization’s Danish section was added in 2010. In New York Play31 has a board that includes UN Ambassadors, an assisting UN secretary general, and the bestselling author Ishmael Beah. The organization is nominated for the prestigious Beyond Sports award.
Play31 uses the unifying power of football to bring together people and communities who have been torn apart by armed conflict. By facilitating community tournaments and workshops focusing on human rights and conflict resolution, they contribute to the creation of local societies where children can fulfill their right to play football.
In Sierra Leone, Play31 works closely with the NGO Fambul Tok, a local community-based organization that focuses on reconciliation. Play31 works in five regions in Sierra Leone and around 100.000 people participate in Play31's football events annually. hummel is proud that it can contribute to Play31’s efforts and that participants all wear hummel